there is no such thing as a small market team....small markets don't get professional sports teams.
Now I know you're talking about relevance to other NFL teams...and yes ny is a much larger market than Jacksonville...but Jacksonville is hillbilly central...aka football central
.Friday, Saturday, Sunday is all football in places like Jacksonville.
So, the NASCAR watching, trailer park living, non dentist going people of Jacksonville spend money on football football football...kind of evens things out.